1. Customer focus: Quality services start with understanding customers' needs and expectations. Service providers must be attentive to their customers' feedback and strive to meet their needs.
2. Reliability: Quality services should be consistent and dependable. Service providers must deliver their services on time and meet their commitments.
3. Responsiveness: Quality services require service providers to be responsive to customers' needs and concerns. They must be available to address issues or questions promptly.
4. Professionalism: Quality services are delivered by knowledgeable and skilled professionals who provide expert advice and support to customers.
5. Communication: Quality services require effective communication between the service provider and the customer. Service providers must be clear and concise in their communication and ensure that customers understand what is being offered.
6. Innovation: Quality services are continuously improved through innovation and new ideas. Service providers must be open to new technologies, processes, and ideas that can improve the quality of their services.
7. Integrity: Quality services are delivered with honesty and integrity. Service providers must be transparent and ethical in their business practices.

Overall, quality services require a commitment to customer satisfaction and a willingness to continuously improve and innovate.